Westminster, Colo. - July 21, 2009 - Atrato, Inc. (www.Atrato.com), a leading provider of high-volume on-demand storage for the digital media, entertainment, Web 2.0 and high performance computing (HPC) sectors, announced Eureka Pacific as a Value Added Distribution (VAD) partner today. Eureka Pacific is a Sydney-based distributor of best-of-breed high performance storage and technology for rich media companies and professionals. The partnership brings the high performance capabilities of Atrato's flagship Velocity1000 (V1000) line to VARs and integrators specializing in rich media solutions across Australasia.

Eureka Pacific will distribute and service the Atrato Velocity1000 (V1000) storage system. The V1000 offers a tiered storage architecture that combines the raw performance, storage density and power efficiency of SSDs with the capacity and low cost of HDDs. Atrato's intelligent platform, powered by ApplicationSmart software, is ideal for the high throughput and data intensive environments that are typical for Eureka Pacific customers. It accelerates data for high access content and scales from terabytes to petabytes of storage.

"Atrato has a partner-first mentality and a strong commitment to growing its presence in the pre- and post-production storage market; this made partnering with them an easy decision," said Alexei Mazin, Managing Director at Eureka Pacific. "Our customers demand the best and fastest storage. This requirement coupled with our ongoing commitment to offer only the greenest solutions can be a difficult combination to attain. With the V1000 we are certain we've discovered a solution set that embodies the best-of-breed technologies we are founded upon, and the green mentality we strive to uphold."

Eureka Pacific's product lines include technology for broadcasting, film production, post-production, internet content creation, high-volume video production and distribution, effects, and Hollywood-standard Blu-ray DVD authoring services.

"Eureka Pacific is a perfect addition to our partner network and will allow us to extend Atrato's solutions to the Australian, New Zealand and Asia markets via an experienced and trusted partner," said Steve Visconti, president and CEO of Atrato. "We are committed to supporting and growing our global partner network as the primary channel for sales."

Atrato's solutions will be demonstrated in the Eureka Pacific booth at Society of Motion Picture and Television Engineers (SMPTE) Australia Conference and Exposition in Sydney, July 21 - 24, 2009.

About Eureka Pacific

Eureka Pacific is the distributor of best-of-breed high performance storage and technology for rich media companies and professionals. Eureka's brands offer solutions that respond to each stage of media business - from pre-production, production, distribution to archiving, media management and commercialisation.

About Atrato, Inc.

Based in Louisville, Colorado, Atrato Inc. (www.Atrato.com) is revolutionizing the data management and storage markets by challenging the traditional thinking on how to optimize storage tiers. Atrato automated tiered storage architecture provides unparalleled performance density, management, and scalability, while significantly reducing operational costs within the data center. The solution currently benefits businesses in the Entertainment, IPTV, VOD, Web 2.0 and HPC markets.

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